Football clubs all over the world are making fortunes by agreeing on sponsorship deals with gambling companies. It has been one of the biggest marketing success for the industry and has helped to generate record revenues. One of the largest platforms Unibet has been sponsoring clubs around Europe for over a decade which has helped them become one of the best casinos and leader in the gaming sector. There most recent deal has just been announced which is with one of the world richest clubs Paris Saint Germain who are the champions of French football.
The deal between Unibet and PSG is for two years and is estimated to be worth $3.5 million. It will make the gambling company the official partner of the French Champions. The deal replaces a six-year contract that the club had in place with betting company PMU.
Unibet is one of the gambling companies that is dominating the European marketplace and the deal agreed with PSG will enable the company to reach new highs. Its success has been largely down to the sponsorships deals agreed not just in football but also horse racing, darts, and cricket. It constantly has amazing promotions on offers for both new and existing players along with many fantastic betting options.
The sponsorship deal will enable to create exclusive content with PSG and access to the superstars at the club such as Neymar, This type of access will enable the Unibet to engage with fans on a far greater scale than their rivals.
PSG are becoming one of the world most prestigious clubs in the world thanks to the billions invested by their owners. The sponsorship deal with the French Champions will help cement the company as one of the elite gambling platforms due to the reputation of the club. It will allow Unibet to advertise across the whole stadium to the 47,929 fans each week along with reaching the clubs millions of fans through its digital media outlets. In one of the world most competitive sectors, this is a massive deal that should serve both parties well.
Pari-Mutuel Urbain may have lost the sponsorship deal team but they are still going to be involved. The gambling company will be sponsoring the eSports organization which has recently been set up.
Unibet has also recently announced that they are to become the official sponsors of Championship team Aston Villa. The deal is for next season’s campaign and will give them access to the fans from one of England’s most recognizable clubs.
The competition for football gambling sponsorship deals is on the rise every season which is driving the costs to staggering amounts which are great news for the clubs. Many argue that football teams should not be able to sponsor sporting teams due to the vast problem around the world with gambling addiction. With the size of the money pouring into the clubs it will take new laws made by the government to change it and that does not look like it will be happening anytime soon.