The French Professional Football League(LFP) has signed a new sponsorship deal with France based betting company Betclic. Once the partnership is made, Betclic will officially become the official online bookmaker that sponsors Ligue 1 Uber Eats and Ligue 2 BKT for the next four seasons, including the upcoming 2020/2021 season.
The new title sponsors of Ligue 1 and Ligue 2 are Uber Eats, the food delivery giant, and BKT, an Indian tire company. These new deals were signed for four years, and they will replace the previous sponsor titles of retail chain Conforama and Domino’s Pizza.
The league recently announced these sponsorship deals on their website and updated the logos accordingly. We are looking forward to the upcoming season to see how these sponsorships will play out.
LFP’s goal is to use this sponsorship to initiate various activations for the fans, including both social media and physical. Didier Quillot, the General Executive Director of LFP, declared that this deal is a confirmation for the attractiveness of the new digital platforms dedicated to the two competitions.
If you’re a football fan, we highly recommend you to prepare for the upcoming games thoroughly. Betting on your favorite teams is a great way to support the league and make some passive income while you’re at it!
In addition to the robust online brand awareness that it possesses, Betclic is licensed and regulated by the Gibraltar Gambling Commission, and also has an eCOGRA license. These institutions are responsible for ensuring that the users are treated equally and that they will receive their money in case they request a withdrawal. Our advice is to avoid joining betting platforms that aren’t regulated by any authority because you might be at risk of getting scammed or losing all your money.
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The LFP is delighted to welcome Betclic as a partner because they consider it the ideal choice for supporting their digital engagement and recruitment challenges, as it is a fresh company that knows how to communicate with younger audiences, especially in the online environment.
Nicolas Beraud, founder and MD of the Betclic company, told the media that they take pride in their partnership with Ligue 1 Uber Eats and Ligue 2 BKT. He also added that their users are in love with these competitions. According to him, Ligue 1 Uber Eats is the most popular wagering choice on their platform. Betclic promises French football fans that they will make sure that they receive a more intense experience of their favorite sport.
We are excited about the upcoming LFP season, especially after the long break. Hopefully, the deal signed with Betclic will be lucrative. We expect it to bring in even more fans to the table, especially younger audiences, by taking advantage of the platform’s online presence and brand awareness around France. If you’re a betting fan, you will surely love watching your games, even more, knowing that one of the leading platforms in the French betting industry is sponsoring the games and helps the league grow even further.