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LFP announces partnership with TikTok

French football’s governing body, the LFP, on Wednesday announced a partnership with social media network TikTok.

The LFP launched their Ligue 1 TikTok account 9 months ago, which now has 1.1m followers. Today a formal partnership has been forged which will include mechanisms and features on TikTok that will enable fans to follow their favorite clubs and players through live streams, hashtags challenges and contests.

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