As reported by L’Équipe, Brest’s social media accounts witnessed impressive growth over the last 24 hours, thanks to the arrival of Algerian winger Youcef Belaïli (29).
As of Monday morning (31/01), the Breton side had around 440,000 followers on various platforms (Facebook 144,000; Tiktok 126,000; Twitter 91,000; Instagram 79,000).
By the official announcement of Belaïli at around 10pm on Monday night, the total figure had doubled to over a million followers. By this afternoon, the club has accumulated 615,000 Facebook followers and over 250,000 Instagram followers.
A spokesperson said to the AFP that “we were very surprised by the scale.” The club also expect to sell a great deal of Belaïli’s number 24 shirts.
The winger featured prominently in Algeria’s successful Arab Cup campaign (2 goals, 1 assist), but had a surprisingly poor AFCON, contributing no goals in any of Algeria’s three group games.