With less than three months to go until the start of the Women’s World Cup in Australia and New Zealand (July 20th – August 20th), the broadcasting rights for the tournament have not been finalised in several countries, including France.
Despite the imminent start of the Women’s World Cup, several countries are still struggling to reach agreements with broadcasters to cover the competition. France, in particular, has been unable to secure a financial deal. This situation has angered Gianni Infantino, the FIFA president, who recently criticised the “very disappointing” and “unacceptable” offers made by the five major European countries for broadcasting rights of the tournament, which will be hosted by Australia and New Zealand from July 20th to August 20th. However, Hervé Renard finds Infantino’s justification perplexing.
“We need to put this comment into context. It is not a problem of the broadcasters, it is a problem of FIFA, which is demanding too much in terms of rights,” criticised the coach of the French national team on BeIN Sports. “But I am sure that a consensus will be reached. It’s a bit of a cat and mouse game for now. I hope that everyone will make an effort because it is absolutely necessary for this World Cup to be broadcast in France. I am convinced that it will be. Now, can we aim as high today for women’s football? I don’t have the answer. I am not involved in marketing or the FIFA and Federation bodies to decide on that aspect.”
For the 2019 World Cup, TF1 Group secured the broadcasting rights for 10 million euros before sublicensing them to Canal+. The pay-TV channel aired the entire competition, while TF1 showed the 25 best matches.
GFFN | George Boxall