Adidas and Puma to rival Nike to become France’s new kit supplier

According to L’Équipe, the FFF are set to launch a tender in April 2024 for a new kit and equipment supplier for the France international teams from 2026. Les Bleus are currently in a contract with Nike, who supply the kits and training equipment for the men’s, women’s and youth international teams. However, the American sporting goods manufacturer’s status as the kit supplier of France is uncertain.

France’s current contract with Nike is set to expire in 2026, hence why the FFF is set to launch a tender for a new contract from that date. The France Football Federation’s current contract with Nike is worth a reported €50.5m annually, according to L’Équipe. Following the launch of a new tender, FFF are hoping to secure an eight-year contract with their next supplier. The high profile of players such as recently-appointed captain Kylian Mbappé (25) leaves them optimistic about signing a more lucrative contract.  

Adidas and Puma to rival Nike 

The increased competition for kit suppliers means that a continuation of Nike’s contract is uncertain. France are also set to consider bids from Adidas and Puma to be their new kit supplier from 2026, according to L’Équipe. Nike’s current partnership with France is set to have lasted for a minimum of 15 years. 

GFFN | Liam Wraith

 

 

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